Zamtel values the preservation of Culture
Zamtel has continued to leverage on the sponsorship of Traditional Ceremonies to create Brand PR and emotional connection with the target market. Zamtel values the preservation of Culture hence its commitment in supporting the ceremonies through infrastructure development such as shelters at the main arena, financial and material support. Zamtel reaffirms its unwavering commitment to supporting the rich cultural heritage of our nation. As a Company, we are driven by the fact that giving support to traditional ceremonies and the celebration of our rich cultural heritage forms part of our corporate social responsibility activities
This support is also firmly in line with our public standing as a quintessentially Zambian total telecommunications provider of choice. Therefore, we feel duty bound to play an active role in the preservation of our national culture.
The ceremonies that have been supported so far include the following: Nc'wala Traditional Ceremony of the Ngoni people Eastern Province, Kuomboka Ceremony of the Lozi people of Western Province, Likumbi Lya Mize Traditional Ceremony of the Luvale people of North-Western Province, Mutomboko Traditional Ceremony of the Lunda people of Luapula Province, Kulamba Traditional Ceremony of the Chewa people of Katete in the Eastern Province of Zambia, Mozambique and Malawi, Ukusefya Pa Ngwena of the Bemba people of Northern Province amongst many others.